Holiday open house
and Studio sale

 

Important Dates:
Wednesday, September 4 - 6:30pm - Sale information meeting in the Studio break room.  This is optional for those who would like to learn more about the Sale.
Wednesday, October 2 - Deadline for enrolling in the Sale. Purchase the “Holiday Sale Participation Fee”.
First Friday, November 1 - We will have BCYS Holiday Open House and Sale flyers available for distribution.
Friday, November 22 (10am to 8p) and Saturday, November 23 (10am to 6pm). The Holiday Open House and Studio Sale is on!
Friday, December 6 (10am to 8p) and Saturday, December 7 (10am to 6pm). The Holiday Spotlight Sale in participation with the KC Clay Guild.

information
The Sale Itself

Participation fee
There is a flat $40 participation fee for both sale, even if you’re planning on participating in just one. The money pays for promotional materials like high-quality postcards for distribution, Friday night wine tastings and social media marketing. The fee is due Wednesday, October 2. We can take the payment in person, over the phone or through our website (at the right hand margin of this page).

Holiday Open House and Studio Sale Participation
Held on Noc 22 - 23, this sale jumps ahead of the Black Friday weekend rush, especially for folks who love handmade things! We make it a fun and festive event with great food, demos and YOUR beautiful work! This is the plan:
- Open to visitor of all kinds, this is your time to invite family and friends to check out the Studio.
- For Studio Members, this is your chance to display your work and make some sales.
- Those with Private Studios should have their work merchandised in their spaces, leaving the converted Community Studio area and tables for folks without that option.
Take away: This is one of the most anticipated events of the year! The time is nigh to prepare to partay!

KC Clay Guild Participation
The Guild’s Holiday Tour will be on Dec 6 - 8. BCYS is going to pay the group participation fee this year. This is plan for our participation:
- We will officially participate on Friday, Dec 6 from 10am to 8pm; Saturday, Dec 7 from 10am to 6pm.
- The plan is to spotlight specific kinds of artwork that makes this event special from the regular Holiday Sale.
- Those with Private Studios should have their work merchandised in their spaces.
- A curated display will happen. We’re working on the details. If you have suggestions, please let us know.
Take away: We’ll have two awesome sales this year, each with their own distinctions.

Promotional materials
Like last year, we will be making a post card that has the dates and info for both events. It will be printed by the First Friday of Nov. Drop-off points: Coffee shops, libraries, community centers, door-to-door, etc.
Social media promotion. As with last year, we are preparing to spend some of the fees on social media promotion, including Facebook and Instagram.
Take away: This pre-Thanksgiving date continues to be awesome because all of you hustle to get the word out. We need the same energy this year to have even more success!

Sale shift sign-up
When you are participating in the sale, we'll need you to be available for two 2-hour shifts. If you participate in one of the Sale Committees (see below) your work in preparation counts towards sale shifts.
Take away: There is plenty of work leading up to and during the Sale. We need every hand on deck for the number of shoppers we’re going to gather and who arrive!

Sale Committees
This year we will have two committees for the Sale.
Food Committee - Gathers or creates food for the event. Coordinates borrowed plates for the display of the food. We typically have two people for this role.
Marketing Committee - Helps to get the word out. This is a hands-on committee that not only finds outlets but helps to make it happen as well. Example: “We gotta get the word out to the local TV stations and my uncle’s cousin’s sister’s nephew’s girlfriend’s knows a guy who works there. I’ll call ‘em right now!”
Take away: There is plenty of work leading up to and during the Sale!

Setting up the display
Participants who are Private Studio Members will use their own studio spaces for display. Others will be designated a 4x4 foot table area or equivalent on a scaffolding or studio rack. You are responsible for merchandising your table space. Pick display items that will accent your work, not overpower it. Your work is the focus, not the super-awesome display.
For Nov 22/23: Set up will start at 3pm on Thursday, November 21 for the Holiday Open House.
As with the last couple of years, at 6:30pm the potluck begins and the Handmade Gift Exchange game starts at 7pm. Save a piece of inventory to wrap and swap in this always-fun social event!
For Dec 6/7: Set up will start at 3pm on Thursday, December 5 for the Holiday Spotlight Sale.
Take away: Good displays make a good impression. Great art works make great sales!

Tear down and reset
For the Holiday Open House, end-of-sale tear down starts at 6pm on Saturday, Nov 23.
For Holiday Spotlight, end-of-sale tear down starts at 6pm on Saturday, Dec 7.
In both cases, we will pack away our work and then reset the studio for regular use.
Take away: Many hands make light work so please prepare to pitch in.


Preparing for the Sale

Point-of-No-Return firing dates
The last day to get something bisque fired is Friday, Nov 8.
Take away: Plan ahead to have your best work.

Snacks during the Sale
We will again have a Food Committee. You have the option of bringing a snack or contributing $10. The snacks are important because of our food island status. We will again have the Kiln Cafe for ambiance.
Take away: We want to keep people at our location for as long as possible!

Types of items sold
Functional pots (cups, bowls, teapots) generally account for over 60% of items sold.
Jewelry (earrings, necklaces, pendants) accounts for 18% - 24%.
Decorative objects (ornaments, small sculpture, magnets) account for 24% - 29%.
Take away: Diversity is good!

In-process and finished work storage
If your finished pieces are piling up, we can temporarily store them under the steel table in the Break Room. Do not store work in boxes above your shelf or on the floor in the main studio.
Take away: We can allot extra space for storage for this single event.

General pricing considerations
For the last five years, we've seen that top selling items are between $25 and $60. They steadily account for 60% or more of items sold. However, sale of items of $100 or more are very small, but noticeably increase each year. Don’t bother making items that are $10 or less. They account for less than 5% of the items sold.
Take away: Do not assume cheap is good! We sell twice as many items that are between $20-$30 than we do items under $10.

Diversify your price points
The more diverse price points, the more choices people have. Think quality over quantity and we will continue to attract buyers who are looking for great handmade items. Don't put all your eggs in one basket. Have a wide range of items and prices available. Big ticket items help to sell small ticket items.
Take away: Diversify your portfolio!

Inventory Sheets
Every piece sold in the Studio Sale requires a sticker with your three initials (Ex: ABC 1, ABC 2, etc) that corresponds to an entry on your personal inventory sheet. This is an example of a filled-in inventory sheet:

Example Inventory Sheet.jpg

Download an Inventory sheet here by clicking the desired format: .doc, .xlsx, or .pdf.

Shift Sign Up
Every Sale participant agrees to help with the sale for a minimum of two 2-hour shifts for each Sale event. Exceptions are made for participants who help with the Marketing or Food Committees. The following are the days and times for each Sale that will require coverage.
With the large group of participants that we have, there should be plenty of coverage and far too much fun!
Please send an email to gallery@belgerarts.org to schedule your shifts.

Holiday-Sale-Shift-Sign-Up-Nov-22&23-as-image.png
Holiday-Sale-Shift-Sign-Up-Dec-6&7-as-image.png

Questions or Comments, please email Tommy at tfrank@belgerarts.org.